IMO it's a bad idea in that it's not going to be as effective as they seem to think it will be, but there are alternatives available for smokers who don't like the new ciggies (e-cigarettes or rolling your own, for example,) so I don't really see the issue. I think it's time for smokers to realize that, yes, the government is really cracking down on cigarette smoking as of late, and it's happening whether or not you agree with it and it's in the interest of public health, so if you want to keep the habit you are either going to have to suck it up or make some changes.