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The Best Ad I've Seen.


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This is really cool!!!

Volume up ?

New Honda ad. Read the explanation and click on the link below.

There are no computer graphics or digital tricks in the film.

Everything you see really happened in real time exactly as you

see it.

The film took 606 takes. On the first 605 takes, something,

usually very minor, didn't work.

They would then have to set the whole thing up again.

The crew spent weeks shooting night and day.

By the time it was over, they were ready to change professions.

The film cost six million dollars and took three months to

complete including full engineering o f the sequence.

In addition, it is two minutes long so every time Honda airs

the film on British television, they're shelling out enough

dough to keep any one of us in clover for a lifetime.

However, it is fast becoming the most downloaded advertisement

in Internet history.

Honda executives figure the ad will soon pay for itself simply

in "free viewings"

(Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off

on it immediately without any hesitation - including the costs.

There are six, and only six, hand-made Honda Accords in the

world. To the horror of Honda engineers, the filmmakers

disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor,

ramp and complete Honda Accord) is parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to

Honda executives, they liked it and commented on how amazing

computer graphics have gotten.

They fell off their chairs when they found out it was for real.

Oh. and about those funky windshield wipers.On the new

Accords, the windshield wipers have water sensors and are

designed to start doing their thing automatically as soon as

they become wet. It looks a bit weird in the commercial.

click here


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I just saw this. I think it's an amazing commerical.

My VW GTI has the wipers that activate when they come in contact with water - the rear one is a bit annoying. Overall, it's a pretty neat option.

Cool post. :)


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